Campaigns & Videos View details on the latest promotions from Hyster Company. We do more than the heavy lifting. We Raise Expectations.At Hyster®, we’ve long been known for our tough and dependable lift trucks. But we also strive to be a strong partner to you. One who stands ready to help with the toughest challenges. A proactive solution provider with the tools, information and expertise to help you exceed expectations. Yes, Hyster is more than tough. We’re tough and resourceful.Diesel Brothers Love Hyster Lift TrucksWatch us help Diesel Brothers build their toughest trucks yet.THINK AHEAD with customized engine solutionsEngines with Hyster® Variable Power Technology™ feature adjustable performance modes that allow you to maximize performance or fuel economy to fit your specific application requirements.THINK AHEAD with HysterHow can fleet customization and right-sizing help you streamline your business and meet unexpected demand? THINK AHEAD with Hyster to reduce downtime and bottlenecks.#1 Most Preferred and Used BrandIn a recent study, Hyster® lift trucks ranked #1 in the US as the single most preferred brand among full-line lift truck providers. But the excitement didn’t stop there. Hyster also took the top full-line spot as being the most used brand in the market.VIDEO - Hyster's H360-36-48HD big truck is engineered to meet the most demanding applicationsHyster’s new H360-36/48HD is an innovative addition to the big truck series. Engineered to meet the most demanding applications, it offers all of the features you’ve come to expect from Hyster. The truck is designed for easy service while offering up to 20% lower fuel consumption than leading competitive products.Hyster Total Cost of OwnershipWHAT IS TOTAL COST OF OWNERSHIP? It is the acquisition cost of a lift truck as well as all potential related expenses including financing, depreciation, insurance, fuel, downtime, maintenance and repair.