At Hyster, we don’t just build tough trucks—we build enduring partnerships. In 2025, we are proud to celebrate 50 years in collaboration with Yusuf Bin Ahmed Kanoo Group, our authorised Hyster dealer in Saudi Arabia, The United Arab Emirates, and Bahrain. This stands as a testament to what’s possible when two powerhouses come together with a shared mission—to deliver strength, dependability, and performance that drives industries forward.
A legacy built to last
Since the beginning of our collaboration in the 1970s, Kanoo has been more than just a dealer. As a well-respected business leader in their region, they have been a trusted partner, a champion of our brand, and a part of our success in the Middle East. They have shown ongoing commitment to delivering unmatched service and support to customers in demanding industries.
Their logo—a tree—symbolises growth, family, and deep-rooted values—principles that have guided our journey together for half a century. Kanoo proudly states on their website, that they’re committed to a “Legacy of Creating Futures—Driving growth with a sustainable vision.” This closely echoes our own dedication to Powering Your Possibilities.
Shared strength, shared vision
Over the past 50 years, our partnership with Kanoo has driven progress in materials handling across sectors like transport, distribution, logistics, construction, ports and terminals, packaging, and manufacturing.
Kanoo Machinery has delivered outstanding support and solutions to Hyster customers in the Saudi Arabia, the United Arab Emirates, and Bahrain, tackling tough challenges and adapting to evolving markets.
Together, we have also embraced new forklift technologies and a commitment to sustainability and performance. From reducing environmental impact to maximising uptime, we’re united by a vision of a better, more resilient future.
Honouring the journey
To commemorate this landmark anniversary, Hyster recently presented Kanoo with a custom-designed sculpture. This is a powerful nod to their tree-themed logo and the values of family and growth that it represents. We hope it finds a proud place in their gallery, a space that reflects their rich history and enduring commitment to the materials handling equipment industry.
This gesture is a heartfelt thank you from everyone at Hyster for five decades of trust, collaboration, and shared success.
Looking ahead
As we celebrate this milestone, we also look forward with optimism. We wish Kanoo every success for the future, as it aims to continue to innovate, grow, and create a lasting legacy for generations to come. Because at Hyster, we don’t just move materials, we move industries. And with partners like Kanoo, we’re not just building machines—we’re Powering Your Possibilities.
