Press Release

Hyster honored with design award for A Series forklifts

GREENVILLE, N.C. (Feb. 20, 2024) — Hyster Company announces the Hyster® H40-70A forklift series is a winner of the prestigious 2023 GOOD DESIGN® Award. The configurable internal combustion engine-powered forklifts are the first in the A Series, which offers robust ergonomic features, a low total cost of ownership and an innovative technology engineered to help reduce the likelihood of forklift tip overs.

The H40-70A models, which are available with 4,000-to-7,000-pound lift capacities, are designed around a singular base configuration derived from direct feedback from operators, managers, technicians, safety coordinators and other professionals. From there, operations can tailor additional features, creating a forklift based on their specific application.

“While every operation faces their own unique challenges, some are common across industries – strained forklift operators, safety concerns and rising operating costs,” says Jimmy Anderson, Product Manager, Hyster. “Hyster is dedicated to designing solutions that address these widespread problems, while also helping operations tackle challenges specific to their business.”

To support operator comfort and productivity all shift long, the H40-70A models are designed for ergonomics and convenience. In particular, the operator compartment enables easy entry and exit with a lowered seat, contoured hood, increased floor space, and generous head and shoulder clearance. A foot-activated, hand-released parking brake requires less effort than a hand-applied brake to minimize operator lean and back strain, while dynamic seat adjustment provides up to 25% more forward and backward seat adjustability than the leading competitive model.

Several features help boost visibility, including a low dash and wide mast design that provide excellent forward visibility. A high-strength laminated glass roof is available to provide operators with an unobstructed upward view to help place loads at height.

The forklifts are also available with the Hyster Dynamic Stability System (DSS), a solution that continually monitors truck performance to help reduce the likelihood of forward and sideways tip overs and reinforces operating best practices. When it detects the truck exceeding designated thresholds while carrying a load, DSS automatically implements measures like limiting truck speed and tilt range. None of the DSS sensors require maintenance, and the trucks’ durable components and extended service intervals are designed to help control maintenance spend and bolster reliability and uptime.


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Founded in Chicago in 1950 by the former MoMA curator Edgar Kaufmann, Jr., together with such pioneers in modern design as Charles and Ray Eames, Russel Wright, George Nelson, and Eero Saarinen, GOOD DESIGN® honors the yearly achievements of the best industrial and graphic designers and world manufacturers for their pursuit of extraordinary design excellence.

For more than seven decades since its inception, The Chicago Athenaeum continues the organization of the program to create a revived awareness about contemporary design and to honor both products and industry leaders in design and manufacturing that have chartered new directions and pushed the envelope for competitive products in the world marketplace.


Hyster Company is a leading world-wide lift truck designer and manufacturer. Hyster Company offers over 130 lift truck models configured for gasoline, LPG, diesel and electric power, with one of the widest capacity ranges in the industry — from 2,000 to 105,000 lbs. Supported by one of the industry’s largest and most experienced dealer networks, Hyster Company builds tough, durable lift trucks that deliver high productivity, low total cost of ownership, easy serviceability and advanced ergonomic features, accompanied by outstanding parts, service and training support.

Hyster Company is a division of Hyster-Yale Materials Handling, Inc., a wholly owned subsidiary of Hyster-Yale, Inc. (NYSE:HY). Hyster-Yale, Inc. and its subsidiaries, headquartered in Cleveland, Ohio and operates globally.


©2024 Hyster-Yale Materials Handling, Inc., all rights reserved. Hyster and HysterLogo.png are trademarks of Hyster-Yale Materials Handling, Inc.

Company Contact:
Jennifer Timblin
Hyster Company

Media Contact:
Dan Gauss